Why I Still Hate Blogs..BUT Why I Still Use My Blog

When I first wrote my original “Why I Hate Blogs” for article submission I was pretty sure that the humor would get some hits but in my wildest dreams I never thought that out of the 26 articles I did write that it would be second in the amount of the hits it did get. Actually it was dark humor because I honestly do hate spending the time blogging away or let us be more specific – I honestly DID hate spending that time.

Most blogs are usually never read by more than a few. They sit there in the virtual world on servers, which provide this service for free (lord only knows why), and the muses and thoughts of those who write them serve more as a personal diary for the individual than to inform the world of some serious event.

To be sure there are quite a few blogs that are frequented daily either due to the persona who owns them or due to their popularity in a specific niche. For instance, writers frequent blogs that are kept up by agents. Some of these blogs are humorous, some serious.

As a matter of course when I set up my blog I put in a stat counter. These are available for free all over the web, and by injecting a line of code into your web page or blog you can get fairly sophisticated results as to how many visits you get and for how long the person visited. I never really looked at those stats due to the fact that business and other web development which I considered more important were taking up all my time.

This morning out of curiosity I called up these statistics, fully expecting to see hits in the low teens. People who just happened by my blog by mistake. I certainly did not expect to see a number in the hundreds coming close to a thousand hits in the period from November 2005 until the end of Jan. 2006.

In a quick peek at those statistics I realized that the visitors from all over the globe. And so I went to MSN search which is much friendlier to blog searches than Google or Yahoo. Google maintains its own blog search facility separate from its normal search. Yes your blog can end up in Google Main Search as well, but that would take an incredible amount of great back-links to it and really high popularity. MSN was still showing my blog in search requests.

I really do hate blogs. But they have become part of the mainstay of the web as has RSS feeds. Indeed RSS feeds are simple to generate, yet if you pay attention, most information within RSS feeds are NOT picked up by search engines. (This is due to the fact that people do not realize that an RSS feed produced through Javascript, which most are, are simply ignored by Search Engines, as search engines do not read or follow any links in Javascript.)

And so I grrrrrrrrrr to myself, tear out my hair, and continue to blog. Yes I duplicate stuff that is on my business site, and articles I submit for submission, and I ad links to my own writing especially when it is published professionally.

It does take time to set up a blog and it takes effort. It takes time to list the blog in the blog directories. The trick is, as with any WebSite to see if you can get some important “niche” and “original” information into your blog. That will let it stand out to the search engines. Search engines today are putting a great deal of emphasis on “original content”, as can be seen just from the many article submission sites that have become much more stringent in their article acceptance process. Non-original content does no one any good. So put “original” content into your web Blog.

As much as I hate to admit it blogging is sometimes important for your business and your web presence. It can be useless or it can add an extra added push to your web business. That is entirely up to you and how often you choose to blog and what you decide to put in a blog.

On the other hand, I say this with a sheepish smile, since Blogs are free, I set up another blog in Google for my family and friends where I simply post pictures of the family and news about them. This I have no need to be picked up by web search engines, and just pass out the URL to my kids and close friends. Which is another way to use blogs.

So I remain with my hand raised on “hating blogs”. And I fully admit I continue to blog. The lesson that I have learned is that no web technology should be ignored when it becomes mainstay. If you are serious about adding credibility to your business then setting up a blog should also be part of the plan.

And if you just want to write your diary and private thoughts down, then go for the blog as well. Just be aware you may end up being surprised at how many people will read those thoughts.

Google’s blogspot is great http://googleblog.blogspot.com/ as is WordPress at http://wordpress.org/ The difference is that Google offers you the space, whereas the WordPress blog you download the free software and then set up where you want it. (Google provides this service as well allowing you to create your blog on your own webserver.)

Other good Blooging software is out there as well. And even for the non technolgical minded setting one up is fairly easy. If you want to change look and feel and templates, they can be found all over the web, or just use the options of your blogging software.

I still hate blogging. But life is not full of doing only those things we like. Use your blog if you are serious about promoting your business. And use your blog if you want to promote yourself. Don’t expect a million hits a minute but don’t be surprised if your blog turns out to be a positive addition to your web presence. I certainly was and continue to be amazed at the results.

Copyright © 2006 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author’s information with live links only.)

Baby Boomer Humor

It’s a proven fact that smiling and laughing keeps you healthy. Laughing is good for the soul, good for the body. And, for obvious reasons, smiling and laughing makes each of us very happy.

Yep. I laugh, therefore I am a happy dude. Every human being should find time every single day to laugh his or her respective buns off. The object of the game is to enjoy life. We must look forward to living life with family and friends while smiling and laughing as much as possible.

The easiest way to do this is to have a sense of humor. Those of us that are fortunate enough to have been blessed with a humorous outlook usually try to find grins and giggles in just about everything we are confronted with on a daily basis. Why not?

If you do not have much of a sense of humor (God help you) than you need to seek out your fun every day as a project. Where will you go for your laughs? TV sitcoms, books, comedy movies… how about a daily blog on Baby Boomer humor (hint, hint).

Whatever you decide to use, go to it every day. Hey, we have earned this. We are survivors and we have seen the humor of life and the irony of so many things. We have seen or experienced so many weird, funny, and hilarious situations in our many years on this earth that our memories alone should provide constant comedy.

My wife and I will often start laughing out loud because we see or read something today that reminds us of some other goofy experience from many years ago.

So, go ahead and laugh today. I dare you.

Appropriate & Effective Use of Humor Online – Try to Crack ‘Em Up!

People really do appreciate humor when it is appropriately used. In fact, people respond very well to appropriate humor. For some reason, website owners and webmasters think they have to take their website completely seriously. Though it is important you take your overall site seriously, that does not mean you are unable to use humor.

A website needs to be conversational in tone. If you are overly static in your approach, you will bore your reader or they may feel that your site is somewhat condescending. Effective use of humor can help alleviate these potential problems. It helps set a tone and creates a rapport between your business and your potential client/customer.

1) When Humor is Appropriate

Humor is appropriate when discussing the lesser important things on your site. As with most things, there is a time and place for humor. Humor can be effectively used in an About Us page, or a Contact Us page. You can show your personality here. You can also use humor in product descriptions in many cases.

If you are highlighting your staff on a page, you can use some humor in the photos and bios. People will appreciate it and generally respond well to it. Marketing websites are one of the key users of humor in the content.

Humor can be effective in your e-mail marketing campaigns and blog postings. You can even consider having a weekly or monthly comic created to add some levity to your site. If it is done well enough, it can even add some viral marketing opportunities on your site.

2) Humor in Videos

People love funny videos. If you think back on the most recent videos someone has sent you, chances are they were funny. You can use humor in serious videos as well. There have been many successful commercials made in recent years that used humor effectively.

Try to think outside the box and you may be pleasantly surprised with the results. Even a joke or two added to an otherwise serious webinar or video, can be highly effective. Again, make sure the humor is appropriate for the target audience.

3) Humor to Avoid

Avoid any humor that is derogatory to any race, gender, sexual orientation, age, disability, religion or national origin. Any attempts of humor focusing on any of the above could result in some significant backlash.

You should also be careful in making fun of your competitors in your videos or content. Though it is possible to do it well, more often than not it comes across poorly and could open yourself up to a battle with your competitor that you rather not start.

If humor is not your thing then, you should avoid it or try to get help with it. There are some very talented marketing experts that can help you with this. You can also find some funny writers to help with the content. Knowing that you are not prepared to add humor to your site directly is good. The last thing you want to do is find out the hard way that appropriate humor is not your strong suit.

The Importance of Gay Blogs in a Healthy Blogosphere

A few years ago when I first started hearing the term “gay blog”. My mind went to a strange place. A place that made blogs living and breathing creatures. I had images of young blogs telling their old parent blogs they were gay. I also went pulled up some kind of crazy image of a gay club. The wording of this term just does not seem to fit in my head. Amazingly enough, this is not what these blogs are about.

Simply put, a gay blog is designed for use by people who are same sex sexually oriented. Gay bashings and politics do appear on some of these blogs. The variety of blogs out there for gay people are astounding. Gay people may have the same sexual orientation but they do not have the same interest. There are blogs online for people of every possible interest some are designed for heterosexuals others for homosexuals.

Contrary to popular belief not all gay blogs are about sex. Of course some are, some straight blogs are about sex does that mean they all are? No. A blog is a blog it may be designed for a certain set of people. The author of the blog is gay this does not translate to pervert. A great many perverts are straight.

One popular niche blog titled wicked gay blog is funny but does have news included. Most of the news on the site is about gay rights in The United States and around the world. The author of this blog has a wicked sense of humor and seems to enjoy using their humor as much as possible. It does not hurt that they are good writers and keep everything light and entertaining. He also seems to have a never ending supply of ideas for new blog topics or just new pictures that are oh so fun to peek at from time to time.

Steve Charing Out spoken is another example of a gay blog. This particular blog is all about politics mainly in Maryland but around the country also. He speaks out for the gay community and believes gay rights are a major issue in modern society. His blog is neither funny, nor sexual it is all about the facts and his triumphs and failures as he fights for gay rights.

David Hyde Pierce, also known as Niles Crane even has a blog expressing his anger over California repelling the right for gay marriage. He and his partner have been together for 25 years and in the brief two weeks gay marriage was legal in the state the pair wed. Pierce is still angry about the state removing the law. He speaks out but does not want to draw mass media attention.

Celebrity or the neighbors dog walker may have a gay blog. The Internet allows for secrecy when needed but gives you a voice to speak up or speak out. That is what many gay blogs do. They may be for fun but they are also a way for the author to express themselves and this holds true for many different types of blogs not just gay blogs.

Gay blogs are not what they sound like the are blogs designed for the gay community. Blogs themselves have not developed a sexual preference. These blogs do not have to be about sex, they can be about any topic that the author chooses to write about.

Politics is a popular issue but gay clubs in New York or Cleveland for that matter may be the topic of a gay blog that is floating around out there in cyber space. Go visit a gay blog and then decide what you think but remember there are thousands out there and some are hysterically funny, others are on much more serious topics.

Choosing a Name For Your Blog – Everything You Must Consider

Never take the decision of naming your blog lightly. You might some day regret it – especially if you are looking to reach a large audience or to earn money from your blog.

The concept you need to understand the most when naming a blog is the marketing concept of branding. Your brand is your everything. Even if you don’t believe you have a definitive brand, visitors begin forming a mental image of your brand the second they first access your blog’s frontpage.

In the blogging world, your brand is heavily affected by the name you choose. Your logo, design and domain will also heavily affect your brand image but I will not go into those three brand elements in this post.

When it comes to naming your blog, the most important thing to consider is what topic your blog will be limited to (if any). This blog is obviously about blogging so, naturally, the title (Blogtap) is representative of that. If I ever wanted to blog about other topics (such as tennis) on Blogtap, I would not be committing to my brand very well and I would most likely be doing damage to my brand.

All blogs that are not personal blogs gravitate around a particular topic or niche. It is this way because of how the Internet works. Sure, you could create a blog about tennis and blogging. But the odds of finding readers that enjoy both tennis and blogging are very rare. So, if you want to reach a large audience, you should be careful about which topics your blog gravitates towards. That doesn’t mean you should always be broad and impersonal; it only means your blog should have an underlying theme that readers can relate to.

I chose blogging because that is one thing I am passionate about. If you choose what you are passionate about, everything else (like the business and marketing aspect) will fall into place.

Using abstract blog names

Some blogs (mostly humor blogs) are named abstractly. A prime example of this is I Can Has Cheeseburger. Can you tell what I Can Has Cheeseburger is about before visiting the blog? My guess is, unless you heard of it before, that you could not guess that I Can Has Cheesburger is about funny pictures of cats. The name is a complete abstraction yet it represents one of the most popular blogs on the Internet. Abstractions are powerful branding tools because they are not easily forgettable and, because of their unusualness, they are excellent attention grabbers.

Considering the SEO benefits of a well-chosen name

Choosing an abstraction may be right for you if you are looking to create a humor blog but it certainly is not the right choice for every topic niche. If you are looking to create a blog about gardening for example, and you want to gain a large audience from search engine traffic, you should consider how your name will affect your site’s appeal to search engines. Google (like most search engines) will rank you better for gardening keywords if you place the word ‘gardening’ more often in your blog posts. The word ‘gardening’ will appear more often in your posts if the name of your blog is “Gardening in Galveston.”

Using your own name as the title of your blog

Some people choose their own name as the title of your blog. This perfectly okay to do if you are looking to create a personal blog: a place where you can share all of your passions, feelings, likes and dislikes. But, if you are looking to pursue a particular niche, it is not wise to name your blog after yourself unless you are a prominent public figure and people know who you are. The exception to this is if you are an expert or professional in that particular niche. Then you can use your personal image as a tool to better your brand by giving it more credibility.

Four Ways to Keep Your Blog Visitors Coming Back For More

While blogging has become the perfect vehicle for people to share their thoughts, companies have now caught on to this pheomenon and are now using blogs as a means to increase market awareness of their brand. For most, increasing traffic is only one of two goals. The second goal of a successful blog is being able to keep visitors coming back for more.

There are many bloggers who choose to keep the blogs private, in that they do not allow their thoughts to be broadcast globally. Typically, these types of blogs are private in nature and are more like personal diaries. On the other hand, there are many other bloggers who actually seek to share what they have to say with the world. Now that blogging has become big business, there are quite a few companies who’ve chosen blogging as an inexpensive means of advertising products or services and is seen as a better way to keep readers and clients interested in what they offer. With that in mind, here are four ways to keep your visitors coming back for more.

Keep your content fresh

The best method of keeping visitors returning to your blog is to create fresh content on a regular basis. A blog that’s updated on a regular basis is a blog whose readers remain loyal to. People will tend to lose interest in your blog should they have to wait for new content. The best rule of thumb is for you to be loyal to your readers by creating new content and in turn, they will be loyal to you. Another thing to keep in mind is to remember that there are thousands, if not millions of other blogs out there online. If you do not keep your blog updated, your readers will jump to another blog that interests them. A great way to keep your readers interested is to use humor as a means to keep your readers interested. Something as simple as a joke or a funny anecdote is just the thing to keep readers eyes glued to your blog. It also will give your readers insight into who you are as a human being and your readers will appreciate that and tell you so.

Join and participate in web communities

Being an active participant in a web community, such as a forum, is a great way to drive traffic and gain new readers to your blog. By leaving polite and relevant responses to other member’s comments, you can get a feel for what other members are into. Doing so will show other member’s that you actually care about them and will give you insight into who they are. Also, most forums allow you to leave a back link to your blog in your signature, which will drive new traffic to your blog and will help your blog in terms of SEO, as Google gives a lot of relevance to incoming links from sources outside your blog.

Know who your readers are and an understanding of what they want

Knowing who your readers are and what type of content they are looking for is another great way to keep your blog relevant in the eyes of your readers. Creating content that is specifically targeted to the needs and/or wants of your readers is, in my humble opinion, the best way to gain a loyal readership. Now, this doesn’t mean that you should only write on any one particular topic but just to keep in mind your readers when you begin to write. For instance, if your blog’s focus is humorous in nature, it’s not likely your readers will appreciate you ranting on about how pissed off you got when someone did you wrong, with a lot of foul language and such. On the other hand, if you were to turn that crappy experience into a funny story, that would work and your readers would be able to relate. The best rule of thumb is to remember what your readers were attracted to your blog in the first place and your writing should reflect that. Another tip you can use is to simply ask your readers what it is they would like to see on your blog. Believe it or not, it works.

Including your keywords in your posts

By including your keywords in your posts, you can gain traffic, search engine rankings, keep current readers interested in what you have to say and increase your readership, not to mention brand yourself as an expert in your chosen blog niche. Companies use this technique and you should as well.

Keeping your blog updated with fresh content, understanding what your readers are looking for, participating in forums and keyword inclusion in your posts are the best ways to keep your readers interested in what you have to say and will make your blog stand out amongst the thousand, if not millions, of other blogs out there.

7 Tips for Creating Outstanding Eye Catching Blog Titles

Writing an eye-catching blog title can be one of the most difficult steps to blogging. You’ll want to be sure that your title is intriguing enough to entice the reader to read your post, original, and relevant to what your blog post contains – because after all, the point of a title is to draw readers in. I have seen quite a few bloggers fail in this area, so here are some guidelines to follow so you don’t end up as one of them!

– Be descriptive – You are bound to run across some blog titles from writers trying a little too hard to be funny, amusing, or original, but the mistake they made is their title has absolutely nothing to do with the subject of their blog post. While being creative is important, it is more important to ensure that your title is relevant to your content. More readers are going to click to read a blog that has a descriptive blog title than a vague one.

– Be short – Long titles can be un-enticing to readers because it might be seen as foreshadowing of a long-winded blog post. A good blog title will be short and to the point, giving enough information to draw the reader in but not of a rambling nature.

– Be inquisitive – If at all possible, pose your blog title in the form of a question. This is a great way to capture your reader’s attention. It can also emotionally draw them in if they have an opinion on the matter, increase curiosity as they want to see how the question is answered by you, and provide a great basis for discussion on your blog between readers. This can also be known as ‘creating a call to action’.

– Be different – While maintaining relevancy in your title, it is important to introduce a unique element to it. Something that tells readers they aren’t going to be reading the same regurgitated content they’ve seen over and over again.

– Be bold – No one wants to read anything written by someone who isn’t confident in what they have written. It’s important to make sure your title projects confidence and conviction, like you know and care about the subject you’re posting on.

– Be powerful – There are certain ‘power words’ you can include in your title to stir up some emotion with your readers. Some examples: Free, Gorgeous, Secrets, Easy. These are descriptive words that (when placed properly and accurately) can be a great way to get people to read your post.

– Be humorous – When appropriate, adding a touch of humor to your post is a great way to gain attention. If you are shooting for the humorous title, however, you need to make sure your post backs up the claim. Otherwise, your readers will realize they were misled and not read the remainder of your post.

Why I Still Hate Blogs..BUT Why I Still Use My Blog

When I first wrote my original “Why I Hate Blogs” for article submission I was pretty sure that the humor would get some hits but in my wildest dreams I never thought that out of the 26 articles I did write that it would be second in the amount of the hits it did get. Actually it was dark humor because I honestly do hate spending the time blogging away or let us be more specific – I honestly DID hate spending that time.

Most blogs are usually never read by more than a few. They sit there in the virtual world on servers, which provide this service for free (lord only knows why), and the muses and thoughts of those who write them serve more as a personal diary for the individual than to inform the world of some serious event.

To be sure there are quite a few blogs that are frequented daily either due to the persona who owns them or due to their popularity in a specific niche. For instance, writers frequent blogs that are kept up by agents. Some of these blogs are humorous, some serious.

As a matter of course when I set up my blog I put in a stat counter. These are available for free all over the web, and by injecting a line of code into your web page or blog you can get fairly sophisticated results as to how many visits you get and for how long the person visited. I never really looked at those stats due to the fact that business and other web development which I considered more important were taking up all my time.

This morning out of curiosity I called up these statistics, fully expecting to see hits in the low teens. People who just happened by my blog by mistake. I certainly did not expect to see a number in the hundreds coming close to a thousand hits in the period from November 2005 until the end of Jan. 2006.

In a quick peek at those statistics I realized that the visitors from all over the globe. And so I went to MSN search which is much friendlier to blog searches than Google or Yahoo. Google maintains its own blog search facility separate from its normal search. Yes your blog can end up in Google Main Search as well, but that would take an incredible amount of great back-links to it and really high popularity. MSN was still showing my blog in search requests.

I really do hate blogs. But they have become part of the mainstay of the web as has RSS feeds. Indeed RSS feeds are simple to generate, yet if you pay attention, most information within RSS feeds are NOT picked up by search engines. (This is due to the fact that people do not realize that an RSS feed produced through Javascript, which most are, are simply ignored by Search Engines, as search engines do not read or follow any links in Javascript.)

And so I grrrrrrrrrr to myself, tear out my hair, and continue to blog. Yes I duplicate stuff that is on my business site, and articles I submit for submission, and I ad links to my own writing especially when it is published professionally.

It does take time to set up a blog and it takes effort. It takes time to list the blog in the blog directories. The trick is, as with any WebSite to see if you can get some important “niche” and “original” information into your blog. That will let it stand out to the search engines. Search engines today are putting a great deal of emphasis on “original content”, as can be seen just from the many article submission sites that have become much more stringent in their article acceptance process. Non-original content does no one any good. So put “original” content into your web Blog.

As much as I hate to admit it blogging is sometimes important for your business and your web presence. It can be useless or it can add an extra added push to your web business. That is entirely up to you and how often you choose to blog and what you decide to put in a blog.

On the other hand, I say this with a sheepish smile, since Blogs are free, I set up another blog in Google for my family and friends where I simply post pictures of the family and news about them. This I have no need to be picked up by web search engines, and just pass out the URL to my kids and close friends. Which is another way to use blogs.

So I remain with my hand raised on “hating blogs”. And I fully admit I continue to blog. The lesson that I have learned is that no web technology should be ignored when it becomes mainstay. If you are serious about adding credibility to your business then setting up a blog should also be part of the plan.

And if you just want to write your diary and private thoughts down, then go for the blog as well. Just be aware you may end up being surprised at how many people will read those thoughts.

Google’s blogspot is great http://googleblog.blogspot.com/ as is WordPress at http://wordpress.org/ The difference is that Google offers you the space, whereas the WordPress blog you download the free software and then set up where you want it. (Google provides this service as well allowing you to create your blog on your own webserver.)

Other good Blooging software is out there as well. And even for the non technolgical minded setting one up is fairly easy. If you want to change look and feel and templates, they can be found all over the web, or just use the options of your blogging software.

I still hate blogging. But life is not full of doing only those things we like. Use your blog if you are serious about promoting your business. And use your blog if you want to promote yourself. Don’t expect a million hits a minute but don’t be surprised if your blog turns out to be a positive addition to your web presence. I certainly was and continue to be amazed at the results.

Blog Humor – Ensure Your Reader’s Enjoyment by Keeping it Fun

Keeping a blog updated can be hard work. Keeping it entertaining is even harder. When you focus too much on getting content on your site, you may overlook the fact that people actually have to read your posts. If they don’t like what they are reading, or if they find that they are entertained more by another blog, they may leave you behind like yesterday’s news. It doesn’t have to be hard to add humor to your blog. You just have to keep a few key points in mind:

Be yourself. Blog readers can smell a phony a mile away. If you try to be someone you’re not, you’ll eventually get found out and people will stop viewing you as an authority. You have your own sense of style, so let it show in your posts. Don’t try to be Adam Sandler or Conan O’Brien. Their blog posts reflect their own comedic style, and yours should too. If you think it is funny, then people that have the same kind of personality as you will also find it funny. Those that don’t will either appreciate you for being genuine, or will move on to another blog that fits them better.

Consider your audience. If you are in a specific niche you will want to cater to that niche as much as possible. Take into consideration the typical demographics of people that would be reading your blog. Are they younger than you, older than you, the same age as you? Are they Democrats or Republicans? Conservative or Liberal. You shouldn’t bend over backwards to keep your core audience happy, but you don’t want to consistently upset them either. Remember the first rule to always be yourself, and never break that rule to pander to your audience.

Keep it consistent. If you are consistent with your style and sense of humor on your blog you will develop loyal followers. Think about David Letterman. His shows contain lots of humor that only loyal fans to his show would appreciate. If you watch his shows daily, you start to “tap in” to how his mind works, how he delivers his jokes, and what his inside jokes and references mean. He does this by being consistent and following the first two rules. If you do the same thing, your readers will eventually get used to your style, and will understand you more and more.

Read it out loud. Before you push the Post button you’ll want to read your update out loud. This helps to catch any mistakes in your phrasing, and it also lets you know if you’ve achieved humor or not. If it sounds funny when you hear it spoken, it should translate to a chuckle when your audience reads it.

Blog Style and the Tones You Use

The style and tone you use on your blog is important. Not every blog will have or should have the same style and tone. Both the tone and style of your blog is determined by your topic and your target market.

For the most part blogs should be conversational in tone. You want people to feel comfortable on your blog and not feel that they are being lectured to or “spoken” down to. The more conversational in tone your blog is the more comfortable your followers will feel.

Of course, this does not mean that every blog should be casual in nature. Do not confuse conversational with casual. Though it is perfectly acceptable for some blogs to be casual in tone, not all blogs should be.

Take for example blogs by professionals such as doctors and lawyers. Though the style of the blog should be conversational in tone, the style should not be too casual. Consumers expect a professional to remain professional without being didactic.

Slang, Expletives and Humor

The use of slang is often considered casual. Though this is appropriate for some blogs it is typically not acceptable for corporate blogs. You want to be conversational without crossing the line and becoming overly casual. Avoid the use of slang on professional blogs.

Expletives are never appropriate for corporate or professional blogs. You should avoid them at all costs. In fact you should avoid using any inflammatory language on your blog including racial slurs, slurs about gender, sexual orientation, political affiliation, disability or religion.

Humor is certainly something you can use on a blog including professional and corporate blogs. Humor can be appropriate but again do not use humor based on gender, race, sexual orientation, religion, disability, etc.

Put the Conversation in Conversational

Your blog should invite commentary from your readers. Invite them into the conversation and you will get many more loyal followers. You may have heard of the expression Web 2.0. This basically refers to user-created content and experiences. As a blogger you are engaging in a Web 2.0 environment if you invite input from your readers.

It is important to let your readers know the rules for commenting on your blog. You can specifically forbid flaming (attacking other readers); abusive language; expletives, etc. It is perfectly acceptable for you to expect your readers’ comments to fit the style and tone you set up for your blog.

Thanks for reading,

Daniel Sumner